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Those of you who are familiar with my marketing consulting practice will recognize that I’ve recently launched an all-new website at www.RickardsMarketing.com.

This new site is a tactical reflection of some alterations I’ve made in my business model in response to a series of elemental changes I’ve perceived in the marketplace –– specifically changes in […]

In Part 1 of this post, I explained what I perceive to be some elemental changes in the way businesses are approaching their marketing programs due to their concerns about a soft economy and governmental hostility. This post will explain the changes I’m making in my business model to bring my service package more […]